Domestic and Family Violence

Finding the right talent was critical to this project. Our client wanted authentic representation, ensuring the campaign reflected First Nations peoples, LGBTIQ+ communities, people living with disability, and those from culturally and linguistically diverse (CALD) backgrounds. Beyond diversity, we needed imagery that embodied hope and positive support—creating a visual language that felt safe, welcoming, and empowering.

Our strategy centred on human connection, promoting examples of safe, respectful relationships. By focusing on positive behaviours, we made DFV awareness more accessible, ensuring the website felt like a place of support rather than confrontation. Working with the right photographer was crucial, so we invested heavily in pre-production to get the mix just right. The result? A suite of images infused with warmth and humanity—now live and actively helping those who need it most.

Work produced at New Word Order.