Tritium

Tritium was gearing up for global domination, and we made sure they looked the part. As they scaled at speed, we worked closely with their founder, leaders, and growing teams across continents to rebrand the company and its products. Their original badge, designed in the early days, needed an upgrade to match their bold ambitions. The new brand had to be versatile—working seamlessly on rapid chargers, signage, extrusions, and print—while also future-proofing for innovations yet to come.

We built a brand rich in story and symbolism. The three-sided logo reflects ‘tri’, while its blues represent clean energy. The design cleverly integrates battery indicators from empty to full, reinforcing Tritium’s role in powering the future. Distinctive yet adaptable, the brand now stands strong on the global stage, elevating Tritium’s presence and positioning them for continued success.

Work produced at New Word Order.